FROM STARTUP NATION TO REAL ISRAELI BUSINESSES
A private equity platform connecting real Israeli businesses with Israel's top senior talent, fueling growth through active investment.

Key Israeli Economic Stats
18,000
Senior executives from the tech, legal, and accounting sectors are actively seeking their next career move
-0.4%
The percentage growth in the number of open positions in the Israeli tech sector
2%
Only 7,000 Israeli SMBs are backed by venture capital as of 2025
300,000
Small-to medium-sized businesses in Israel, employing between 2 and 100 people
Companies
Israeli SMBs
Israeli SMBs with significant scaling potential, driven by the impact of senior talent with GTM or tech expertise joining the team full time.
Talented Operators
From Areas of Excellence
Experienced operators who invest alongside LPs and assume full-time roles within the company.
Partners
Parnters and Passive Investors
Investors interested in the private-equity asset class, and partners who serve SMBs on a daily basis.

Deal Memo
Structuring a professional deal memo incorporating competitive market analysis and potential growth channels
Financial Due Diligence
Analyzing target companies’ financial reports and validating key performance metrics
Sourcing Active Investors
Connecting top operator talent from Israel’s areas of excellence with companies they can invest in and lead in full‑time leadership roles
Investment Process
Supporting the investment process from start to finish, including sourcing LPs and making agreement templates available
The Team

Liana Kaneti
20 years of senior experience in financial markets, including roles as COO in Israeli hedge and debt funds, with a specialization in SMBs.

Azriel Chelst
Senior executive with 18 years of experience in strategic partnerships, M&A, and venture capital across American and global markets.

